I worked with Magical Butter to create marketing assets and merchandise designs. Each project began with a brief, followed by brainstorming and note-taking. I developed mockup thumbnails and concepts, providing progress updates throughout the process. Below are some of the most recent projects I contributed to. :)
The front of the card was designed to feature the magical butter appliance, and encourage customers to share their infused recipes on instagram with #magicalbutter
The back of the card features a new product, with a discount to help encourage sales of the new product, and as a thank you for being a customer
Alongside packaging inserts, I was tasked with designing T-shirts that celebrated Magical Butter’s brand and culture while engaging both new and loyal customers. The designs were created with versatility in mind, recognizing the potential for reuse across various applications. My goal was to craft illustrations that could seamlessly transition into stickers, postcards, or prospect kits, ensuring they remained timeless and adaptable.
I wanted the designs to be highly marketable, as well as an exquisite standalone art piece. The designs had to help tell our brand story, and relate back to the brand goals and mission. The elements of the design were thoughtfully crafted to align with the client’s interests and appeal to their consumer profile. The imagery was designed to convey Magical’s identity while adhering to brand guidelines.
An additional Tshirt design was created for the capsule drop. It is versatile as a print, on apparel, and other applications. Sketched traditionally, brought into photoshop for refinement. Click image for larger picture
Here are some notes on the process, which include mind mapping and brainstorming. Click image for larger picture
October 2022, I was asked to create a logo for Magical Butter’s ten-year anniversary. The logo was featured across their social media channels, (LinkedIn Post here), email templates, and website. It was used throughout November 2022, along with other birthday-themed assets. To see more of the process behind this logo, you can find it here.
December 2022, Magical Butter requested a paraglider design. The artwork was created as a vector file to accommodate large-scale sizing, as paraglider wings can span up to twelve meters in width. The underside of the paraglider prominently displays “magicalbutter.com” to advertise to viewers in parks and beaches, while the top features a whimsical flying butter pattern. This design humorously highlights butter as the most commonly infused medium in their products. Click the image for a larger view.